SR SM2014 W01

Introduction

Presentation of several stores

Self Intro

Theory – Skin + Bones (30 mins)

Discussion of Transformation of retail environment

Brands

• Rick Owens
• United Nude
• Alexander Wang
• COMME des GARÇONS
• Viktor & Rolf

Assignment 1.0 – Precedents Research (10-page pdf digital)

Put together a 10-page slide show of existing store research, and make sure you include following info:

• Site location and how design respond to site context
• Brand analysis
• Overall concept of the store
• Spatial / programmatic organization
• Strategy analysis on design (form / material / color / fixture / circulation)

Assignment 1.1 – Brand Exploration (10-page pdf digital)

Present information about the brand:

• History
• Designer
• Concept
• Locations

 Assignment 1.2 – Brand Abstract (one 11×17 sheet)

Draw a diagram or painting that reflects the key value of the brand.  It needs to be an abstract interpretation of

 W1.5 – 5/17- Field Trip

Saturday 5/17 @3pm for 2 hours

• OMA Prada Rodeo Drive (we will meet here)
• Philip Lim
• Maison Martin Margiela