Introduction
Presentation of several stores
Self Intro
Theory – Skin + Bones (30 mins)
Discussion of Transformation of retail environment
Brands
- Rick Owens
- United Nude
- Alexander Wang
- COMME des GARÇONS
- Viktor & Rolf
Assignment 1.0 – Precedents Research (10-page pdf digital)
Put together a 10-page slide show of existing store research, and make sure you include following info:
- Site location and how design respond to site context
- Brand analysis
- Overall concept of the store
- Spatial / programmatic organization
- Strategy analysis on design (form / material / color / fixture / circulation)
Assignment 1.1 – Brand Exploration (10-page pdf digital)
Present information about the brand:
- History
- Designer
- Concept
- Locations
Assignment 1.2 – Brand Abstract (one 11×17 sheet)
Draw a diagram or painting that reflects the key value of the brand. It needs to be an abstract interpretation of
W1.5 – 5/17- Field Trip
Saturday 5/17 @3pm for 2 hours
- OMA Prada Rodeo Drive (we will meet here)
- Philip Lim
- Maison Martin Margiela
