SR SM2014 W01

Introduction

3-1-Phillip-Lim-flagship-store-by-Leong-Leong-Seoul-17

Presentation of several stores

Self Intro

Theory – Skin + Bones (30 mins)

Discussion of Transformation of retail environment

Brands

  • Rick Owens
  • United Nude
  • Alexander Wang
  • COMME des GARÇONS
  • Viktor & Rolf

Assignment 1.0 – Precedents Research (10-page pdf digital)

Put together a 10-page slide show of existing store research, and make sure you include following info:

  • Site location and how design respond to site context
  • Brand analysis
  • Overall concept of the store
  • Spatial / programmatic organization
  • Strategy analysis on design (form / material / color / fixture / circulation)

Assignment 1.1 – Brand Exploration (10-page pdf digital)

Present information about the brand:

  • History
  • Designer
  • Concept
  • Locations

 Assignment 1.2 – Brand Abstract (one 11×17 sheet)

Draw a diagram or painting that reflects the key value of the brand.  It needs to be an abstract interpretation of

 W1.5 – 5/17- Field Trip

Saturday 5/17 @3pm for 2 hours

  • OMA Prada Rodeo Drive (we will meet here)
  • Philip Lim
  • Maison Martin Margiela

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